Getting kids to take vitamins consistently is one of those small, daily battles most parents don't see coming. One kid refuses anything that looks like a pill. Another will happily take a gummy, but spits out anything chalky.
And somewhere in the middle of all that, you're still trying to figure out which product is actually worth giving them in the first place. Finding something clean enough to feel good about, kid-friendly enough to avoid a fight, and affordable enough to reorder every month without second-guessing the purchase? That's a harder combination to find than it should be.
Searching for a clean kids' multivitamin quickly narrows the field to a handful of brands parents actually trust. Two names that keep coming up together are Llama Naturals Kids Multivitamin Gummies and Hiya Kids Daily Multivitamin. Both skip the artificial dyes, refined sugars, and fillers that load up most kids' vitamins. But that's roughly where the similarities end.
The way each product sources its vitamins, what it uses to sweeten them, how much it costs per day, and how you can actually buy it. These details matter, and they're worth understanding before you commit.
Here's a clear-eyed look at both.
Where the Vitamins Actually Come From

Llama Naturals takes a whole-food approach: all 13 vitamins in the formula are derived directly from organic fruits and vegetables. The vitamins come from the food itself (spinach, broccoli, carrots, sweet potatoes, oranges, apples, strawberries, sunflower seeds, and mushrooms like shiitake and maitake, among others) rather than being synthesized and added in.
Hiya uses supplemental forms of vitamins and minerals alongside an organic fruit and vegetable blend of 12 produce ingredients. While some of its nutrient forms are naturally occurring (like methylcobalamin for B12 and methylfolate), the vitamins are formulated separately from the produce blend rather than derived from it.
This distinction matters to a lot of parents, and there's science behind why. A 2019 review in Critical Reviews in Food Science and Nutrition found that nutrients behave differently when studied in isolation versus in whole foods. Foods with matching chemical composition can exhibit major differences in nutrient delivery and biological function due to interactions between nutrients, the food matrix, and other food components.
The clinical evidence isn't settled enough to make hard superiority claims, but for parents prioritizing whole-food sourcing, the distinction is real.
Where Hiya does pull ahead: it delivers 15+ total nutrients, including minerals like zinc, manganese, selenium, iodine, and calcium. Llama Naturals' 13 nutrients are all vitamins, with no added minerals. If your pediatrician has flagged a specific mineral gap, that's worth factoring in.
Consider Kids’ Tastes: Real-Fruit Gummy or Chewable Tablet

Llama Naturals makes a real-fruit gummy using organic whole-fruit ingredients as both the nutritional base and the format. Because the gummy is literally made from concentrated fruit, it tastes like one.
Parents who've struggled to get consistent compliance from picky eaters tend to have an easier time with the gummy format, not because it's medically superior, but because kids who enjoy what they're taking are more likely to take it every day.
Hiya Kids Daily Multivitamins are chewable tablets. For some kids, that's completely fine. For others, especially picky eaters or kids with sensory issues, a tablet feels more like medicine and might be too chalky. Daily battles over vitamins aren't something most parents want to sign up for.
Neither format is clinically superior to the other. But compliance is a real-world factor, and format is one of the biggest drivers of whether a supplement routine actually sticks.
Zero Added Sugar, Two Different Approaches

Llama Naturals uses no added sweeteners of any kind. The sweetness comes entirely from the organic whole fruit used to make the gummies, primarily organic apple and strawberry, with fruit pectin as the base. For parents who want to eliminate sweetener additives entirely, this is the cleaner label of the two.
Hiya uses monk fruit extract and mannitol, a sugar alcohol naturally found in strawberries and pumpkin. No added sugars, no corn syrup. It's a clean sweetener profile by most definitions, though mannitol is still a sweetener additive.
What Else Parents Should Know

Beyond the core vitamin formulas, a few other details are worth comparing before making a decision.
Dietary Compatibility
- Both products are vegan, gluten-free, and non-GMO.
Allergens
- Llama Naturals Kids Multivitamin Gummies are free from all major allergens, including peanuts, tree nuts, corn, gluten, soy, dairy, eggs, and shellfish.
- Hiya is free of most common allergens but does contain coconut oil powder, which the FDA classifies as a tree nut. For families managing tree nut allergies, that's an important distinction.
Certifications
- Llama Naturals Kids Multivitamin Gummies are USDA Organic certified and Certified Plastic Negative through rePurpose Global.
- Hiya holds Clean Label Project certification and manufactures in FDA-registered, cGMP-compliant facilities.
Manufacturing
- Llama Naturals Kids Multivitamin Gummies are made in Germany and bottled in the USA, with the core vitamin blend made from fruits and vegetables grown in the USA and globally.
- Hiya manufactures its Kids Multivitamins entirely in the USA with globally sourced ingredients.
Age Range
- Both products are designed for ages 2+.
Cost Per Day
The price adds up over a year of daily vitamins, so it's worth being precise here.
| Brand | Daily Cost | Notes |
|---|---|---|
| Llama Naturals | $0.60/day (ages 2–3) $0.90/day (ages 4+) | 2 gummies for ages 2–3; 3 gummies for ages 4+ |
| Hiya | ~$1.00/day | One chewable tablet per day, all ages |
Depending on your child's age, Llama Naturals Kids Multivitamin Gummies run 10–40% less per day than Hiya. Over a full year, that gap is meaningful, particularly for families with more than one child.
How to Purchase
Llama Naturals
Kids Whole Food Multivitamin Gummies
Llama Naturals offers both a one-time purchase and a subscription option on its website, with a 100-day money-back guarantee. The product is also available through Amazon and select health retailers like Grove Collaborative.
For parents who want to try a product before committing to a recurring order, that flexibility is a meaningful advantage. You can test it with your kid to see if they like it and whether it works for your routine, without locking into a subscription first.
Hiya primarily operates on a subscription model through its official website, with monthly deliveries on a 30-day schedule. Hiya does offer a refillable glass bottle and eco-friendly refill pouches, which is a genuinely nice touch for sustainability-minded parents. The brand is also available through Amazon in stick-pack and tablet formats.
The TL;DR Version (For Parents Who Are Already Overwhelmed)
| Llama Naturals Kids Multivitamin | Hiya Kids Daily Multivitamin | |
|---|---|---|
| Format | Real-fruit gummy | Chewable tablet |
| Vitamin Source | 13 vitamins derived from organic fruits and vegetables | Synthetic vitamins + organic fruit/veggie blend |
| Vitamins & Minerals | 13 vitamins (no added minerals) | 15+ (vitamins and minerals) |
| Sweeteners | None | Monk fruit extract, mannitol |
| Added Sugar | None | None |
| Allergen-friendly? | Free of: Peanuts, tree nuts, eggs, soy, dairy, shellfish, and wheat | Contains coconut (a tree nut) |
| Vegan | Yes | Yes |
| Gluten-Free | Yes | Yes |
| Cost per Day | $0.60 (ages 2–3) / $0.90 (ages 4+) | $1.00 |
| Purchase Options | One-time or subscription | Subscription (via official site) |
| Money-Back Guarantee | 100 days | Replacement policy |
| Certifications | USDA Organic, Certified Plastic Negative | Clean Label Project |
| Packaging | Standard bottle | Refillable glass bottle |
| Made In | Gummies made in Germany, bottled in USA | USA |
| Ages | 2+ | 2+ |
Both brands are genuinely clean. Neither belongs in the same conversation as gummy bears with a vitamin thrown in. But they're built differently, and those differences add up.
Llama Naturals checks more boxes for most families. Whole-food sourced vitamins, a real-fruit gummy format that picky eaters actually cooperate with, no sweetener additives of any kind, a completely allergen-free formula, and a lower daily cost. Add in the flexibility of one-time purchasing and a 100-day money-back guarantee, and it's the lower-risk, higher-value starting point.
Hiya is worth a look if added minerals are a priority your pediatrician has specifically flagged. But for parents focused on clean, whole-food nutrition their kids will take without a fight, Llama Naturals Kids Multivitamin Gummies are certainly the stronger pick.
Give your kids vitamins made from real food.
Llama Naturals Kids Multivitamin Gummies are available for one-time purchase or subscription, with a 100-day money-back guarantee.
These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. All details verified at time of writing, but subject to change without notice.
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